Integrating Sustainable and Profitable Manufacturing

We help SME manufacturers stay profitable while navigating decarbonisation — by giving them one integrated view of energy, materials, and compliance.

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One Platform. Three Steps to Profit.

1

SmartFactory AI

Improve line performance and energy efficiency with process-level visibility — reducing cost and material loss without disrupting throughput.

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2

CycleProfit AI

Enable circular economy decisions at the factory level — turning by-products, scrap, and residual streams into reusable inputs and verified value streams.

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3

HalalGuard

A specialised compliance and traceability module built on Inshira’s core platform — supporting halal certification and DPP-style evidence outputs for global markets.

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About Us

Our Vision

To help SME manufacturers build resilience and reduce emissions through practical, circular manufacturing — where performance, circularity, and compliance reinforce each other.

Our Mission

To enable profitable decarbonisation by integrating energy efficiency, circular material flows, and compliance readiness into one decision platform for manufacturing teams.

The Inshira Story

Inshira comes from an Arabic word that means opening and expansion. This idea guides everything we build — opening practical pathways for industry and expanding what sustainable manufacturing can achieve.

We believe circularity becomes real when it is operational: when energy, materials, and waste are understood at the process level, and when by-products are engineered back into value. Inshira builds AI-enabled decision systems that help manufacturers reduce loss, recover value, and improve continuously.

At Inshira, our name is our operating manual — resolve, clarity, and relentless improvement in service of resilient and circular manufacturing.

Our Core Pillars

Resilient Systems

Systems designed to improve operational continuity, reduce losses, and strengthen resilience under real-world constraints.

Continuous Improvement

We embed AI-enabled insight to support ongoing optimisation — not one-off reporting — so performance improves over time.

Circular by Design

Engineering decisions that prioritise material efficiency, reuse, and recovery — turning complex resource streams into practical circular economy pathways.

Our Promise: Performance Without Compromise.

Our People

We are a multidisciplinary team of engineers, data scientists, and resource specialists united by the principle of resilience — the resolve to solve the challenges others deem impossible—and guided by exceptional industry leaders.

Core Leadership

CEO

Dr. Mohammad Harris, Founder & Managing Director
(PhD, MRes, BEng (Hons), PGCertHE, FHEA, MIET)

Expertise: Sustainable Manufacturing, Circular Economy, AI-driven Engineering
Dr. Harris leads Inshira to make manufacturing smarter, cleaner, and more efficient. With a PhD in Sustainable Energy Technologies, he transforms complex systems into high-performance, cost-effective, and energy-efficient operations. His work bridges cutting-edge research and real-world impact, helping industries reduce waste, optimise resources, and innovate sustainably.

Our Advisory Board

Professor Hongwei Wu

Professor Hongwei Wu (FIMechE, FRAeS, FEI, FWSSET, FHEA)

Expertise: Sustainable Energy Technologies & Research Leader
Professor Wu heads the Energy and Sustainable Manufacturing group at the University of Hertfordshire. He serves on the boards of the Royal Society, Royal Academy of Engineering, and EPSRC. He guides on integrating next-generation sustainable energy solutions and research-driven strategies for scalable impact.

Puja Hazlehurst

Puja Hazlehurst (FIMechE, CEng, MEng)

Expertise: Product Development & Aviation Expert
Puja is a WES Top 50 award-winning engineer and a hands-on product leader. With experience at Rolls-Royce and now heading Product Engineering at Caeli Nova, she supports Inshira with grounded, strategic advice — from building scalable systems to navigating complex engineering challenges as we grow.

Dr. Hussain

Dr. Saed Hussain (PhD, BEng(Hons))

Expertise: AI & Applied Machine Learning
Dr. Saed bridges theory and practice—translating AI innovation into scalable, real-world impact. He is currently at Sage AI and former lecturer ML/AI at the University of Oxford. He advises Inshira on optimization and scalability of our engineering deployments.

Simple, Scalable Pricing

Starter

$99/mo
  • SmartFactory AI (1 line)
  • Basic reporting
  • Email support
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Professional

$499/mo
  • Unlimited lines
  • Compliance Module + DPP-style traceability
  • CycleProfit + Carbon Credits
  • Priority support + API
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Enterprise

Custom
  • Custom AI models
  • On-prem / private cloud
  • Dedicated success manager
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Live Dashboard – CycleProfit AI

Waste-to-Revenue Tracker

Carbon Credits Earned

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Powered by Research

1. SHIF Framework — Implementing Circular Manufacturing in Heat Sink Development || M. Harris & H. Wu, Journal of Cleaner Production, 2025

2. A synergistic experimental, agile manufacturing, and machine learning approach || M. Harris, H. Babar & H. Wu, International Journal of Heat and Mass Transfer, 2024

3. An integrated approach via design for manufacturing, numerical simulation, and machine learning || M. Harris, H. Wu, A. Angelopoulou, W. Zhang, Z. Hu, Y. Xie, Thermal Science and Engineering Progress, 2024

4. Engine Mass Airflow Sensor Production Optimisation via TQM, TPM, and Machine Learning || M. Harris, Operations Research Forum, 2021

5. Integration of Industry 4.0 and Internet of Things in the Automotive Sectors || M. Harris, M. Ndiaye & P. Farrell, SAE Technical Paper, 2020

FAQs

Common questions from SME manufacturers

Who is Inshira built for?
Inshira is built specifically for SME manufacturers operating under cost pressure and increasing sustainability and compliance requirements — not large enterprises with dedicated ESG or IT teams.
How is Inshira different from energy or carbon tools?
Most tools focus on a single issue. Inshira integrates energy efficiency, circular material flows, and compliance readiness into one system, reflecting how real manufacturing decisions are made.
Is Inshira a reporting or compliance tool?
No. Inshira is a decision platform that helps teams understand where to act first. Compliance outputs come from operational clarity, not manual reporting.
What data do we need to get started?
Only the data you already collect — such as energy usage, production volumes, material inputs, and waste records. No new sensors or complex IT systems are required to begin.
Do we need ERP or MES systems to use Inshira?
No. Inshira works as a standalone platform, using existing operational data such as spreadsheets, meters, and logs. The platform is built with an extensible architecture, enabling future integration with ERP and MES systems as needs evolve — while prioritising value delivery without long IT implementations today.

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